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We're often asked, "What, exactly, does a money manager do?"
Our clients give us discretionary power to make decisions about when and where to
invest their money. We manage money for individuals, corporations and not-for-profits. We
invest primarily in individual securities: stocks and bonds. This necessarily
assumes that there is a high level of trust between the client and the investment
manager. When selecting an investment manager, your comfort level with the firm, the
manager and their investing style is imperative.
What we don't do...
We don't sell a "stock of the day" or "fund of the moment". We do
not "push a product" for which we will receive a commission. We don't put
you into a proprietary mutual fund that is managed for the benefit of the fund and not the
individual investor. We do not sell insurance or annuities. We do not invest in limited
partnerships, penny stocks, IPOs, puts or options, or other exotic investments. We are not
brokers selling a product.
What you get...
We provide a professional investment service. A portfolio is constructed for you
based on a thorough assessment of your financial situation: your age, your income
requirements, your long-term goals and your risk tolerance. We help you establish an
appropriate balance between stocks and bonds. We buy and sell securities for you and
provide a quarterly account of your assets and their performance. We also provide
special stock reports that tell you about the companies we buy and why we buy them.
You have access to your funds at any time. You can even view your account, securely,
on the internet if you so choose. With certain types of investment accounts you can
have check writing and debit card services. You can move money between investment
accounts with a simple phone call to us.
In addition we can act as a liaison between you and your accountant at tax time or your
and your attorney as you plan for your future. Essentially we are the investment
component of your professional financial team. It is this value-added service,
backed by strong qualifications and a high degree of integrity, that gives you a leg up in
the complex financial world. (Click here to
read more about our qualifications.)
Our investing style...
Lyon Capital Management's investment style is best described as
"value-contrarian." That is, we buy stocks that are undervalued and out of favor
(and often overlooked). When we buy a stock, we do so with the idea of holding the stock
for 2 or 3 years. We are long-term investors. (Click here to read
more about our investment style.)
Over time this investment style has been shown, statistically, to produce higher
returns with less risk than other styles.
How we are compensated...
We are compensated by a fee based on a percent of the assets in an account. If we make
sound investment decisions, account values increase, as does our fee. It's incentive for
performance! Lyon Capital Management clients pay only our competitive fee and low
brokerage commissions when we buy or sell a security. The brokerage commission is paid to
an outside broker, not Lyon Capital Management; therefore we have no incentive to make
unnecessary trades. (Click here to read more about our fees.)
Who holds the assets?
We use a third party, nationally known financial institution (called a
"custodian") to hold assets. Our clients pay no additional fees for this
service, unlike other investment firms that use custodians who assess annual account fees,
fees for reports or checks, or for opening or closing an account. And, we do not
direct clients to use a custodian in which we have an ownership interest.
Special qualifications
Doug Lyon, our investment manager, is specially trained to select high quality
investments and to assist clients in determining how assets should be allocated between
stocks and bonds. He holds an M.B.A. from Wake Forest University has earned the Chartered Financial Analysts designation (CFA) from the CFA Institute (formerly the Association for
Investment Management and Research). He is a member of the CFA Institute and
is also a member of the CFA Society of Rochester.
Ask yourself:
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Do
you have a trained professional managing your money? |
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Do
you have an investment strategy in place? |
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Do
you know the percent gain (or loss) of your portfolio each year? |
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Have
you selected an investment style and stuck with it? |
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Have
your investments consistently generated strong returns? |
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Do
you get a high level of service at a reasonable price? |
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Do
you receive regular, easy-to-read performance reports? |
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When
your investment professional buys or sells a security, do you know why? |
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Do
you hear from your advisor regularly? |
If you answered," no," to any of
these questions, then you deserve to see what Lyon Capital Management, a professional
money manager can offer. Call us at 585-248-9821! $$
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